CASE STUDY
Groves Ground Wurx
Website
grovesgroundwurx.com
Industry
Construction & Excavation
Deliverables
Content Optimization, On-Page SEO, Local SEO, Website Design
The Challenge.
The website consisted of only basic pages, lacking depth, structure, and a strong foundation for SEO. There was no dedicated space for core services, no location-targeted content, and no proper internal linking to help users navigate their offerings.
Potential clients searching for excavation and land preparation services in Hagerstown, MD, were landing on competitors’ websites instead.
The Solution.
Our first step was a full-scale redesign. Instead of just optimizing a few pages, we built out a structured, SEO-friendly website that clearly outlined their excavation services and company expertise.
We implemented geo-targeted content, optimizing the site for search terms like “Excavation Services in Hagerstown, MD” to ensure visibility in local search results.
We worked on on-page SEO enhancements, optimizing metadata, refining header structures, and strategically interlinking content for better user engagement.
Results.
The transformation was nothing short of remarkable. Within months, Groves GroundWurx saw a +51% increase in organic traffic, with a significant jump in local keyword rankings.
As a result of ranking service page for key search terms, 3.1x more inquiries started flowing in through the website. The conversion rate improved by 23%, thanks to a more user-friendly and professional website design that encouraged visitors to take action.
+3.1x
Client Inquiries
+23%
Conversion Rate%
+51%
Organic Traffic
+2.8x
Service Page Engagement
