How to Submit Your Website Details for an Order

The single most common delay we see on new orders isn’t on our end. It’s waiting on details from the client that could have been provided at checkout. A link building or content order can’t genuinely start until we know your actual website, your target keywords, and a few other specifics, and every day spent waiting on that information is a day the order isn’t moving. Here’s exactly what to have ready and how submitting it properly speeds everything up.

This is a genuinely simple thing to get right, and it makes a bigger difference to how quickly your order actually starts than almost anything else within your control.

What Information We Actually Need

For most orders, we need your website URL, the specific target page (if the link should point to a particular service page rather than your homepage), your target keywords or the anchor text preference for that specific order, your industry or niche description, and any competitor URLs you want us to be aware of. For location-specific work, we also need the specific cities or service areas involved. None of this is unusual or invasive information. It’s simply what’s required to actually do the work correctly rather than guessing.

Why This Can’t Just Be Figured Out From Your Website Alone

You might assume we can just visit your site and figure out the rest ourselves, and for some details, that’s true. But target keywords specifically require knowing what you actually want to rank for, which isn’t always obvious just from browsing a website, since a business might offer many services but currently be prioritizing growth in just one or two of them. Similarly, anchor text preferences and specific target pages require your input, since we’d be guessing otherwise, and guessing wrong means redoing work later or building toward the wrong goal entirely.

Submitting Details Through the Order Form Directly

The fastest, most reliable way to submit this information is directly through the order form fields at checkout, rather than a separate email sent afterward. This keeps the information tied directly to the specific order in our system, rather than living in a separate email thread that has to be manually cross-referenced with the right order later. If a required field isn’t clear or doesn’t quite fit your situation, use the notes or instructions field to explain rather than leaving it blank and assuming we’ll figure it out.

What Happens If You Skip This Step

Orders submitted without complete details move into an “information needed” status in your dashboard rather than starting immediately. We’ll message you directly asking for the missing specifics, but this creates a genuine delay, since work simply can’t proceed correctly without it. For time-sensitive orders, incomplete details at checkout is the single most avoidable cause of missing a deadline, entirely within the client’s control to prevent by filling out the form completely the first time.

Preparing Your Keywords Before You Order

If you haven’t already validated your target keywords with real search volume data, it’s worth doing this before placing an order rather than guessing at checkout. Our guide on how to prepare keywords properly walks through this in detail, and our Keyword Research package ($60) handles it professionally if you’d rather not do the research yourself before submitting a larger order.

Deciding on Anchor Text Before You Submit

Similarly, having a rough sense of your anchor text preference ahead of time speeds up the process considerably. If you’re not sure what a healthy anchor text mix looks like, our guide on choosing anchor text properly explains the safe ratios and reasoning, so you’re not just picking your exact keyword by default, a choice that carries real risk if repeated across every single link in a campaign.

What to Do If Your Situation Is Genuinely Unusual

Some businesses have specific complications: a rebrand in progress, a domain migration planned, sensitive information that shouldn’t be publicly associated with certain keywords, or a competitor situation that requires extra discretion. If any of this applies to you, explain it clearly in the order notes rather than assuming we’ll intuit the complication. We handle unusual situations regularly, but only if we actually know about them upfront rather than discovering the complication after work has already started.

Multiple Websites or Multiple Target Pages

If you’re ordering links or content for more than one website, or need links distributed across several different target pages on the same site, specify this explicitly rather than submitting one combined order and assuming we’ll split it appropriately. Each distinct target should generally be its own line item or clearly noted split, since ambiguity here is one of the more common sources of miscommunication on larger orders.

Updating Details Mid-Order

If your target keywords or priorities change after you’ve already placed an order but before it’s completed, message us directly through your dashboard as soon as possible. Changes are usually easy to accommodate if caught early, before outreach or content work has already started based on the original details, but become harder to adjust once a placement is already in progress or complete.

Why We Built the Order Form This Way Instead of Just Using Email

Email feels easier at first, but it creates real problems at scale: details get buried in long threads, attachments get lost, and there’s no single, structured place to check exactly what was agreed on for a specific order months later. Structuring details as required fields at checkout means nothing critical gets missed by accident, and both you and our team can reference the exact same information later without digging through old messages trying to reconstruct what was actually requested.

What Good Order Details Actually Look Like

A well-prepared order includes a specific target URL rather than just your homepage by default, two to three target keywords with a clear primary choice among them, a one-sentence description of your business and audience, and at least one competitor URL for context. This takes most clients under ten minutes to prepare once they’ve gathered the information, and it’s ten minutes that directly translates into your order starting immediately instead of sitting in a queue waiting for a follow-up message.

A Simple Checklist Before You Order

Before placing your next order, confirm you have: your exact target URL ready, your target keywords validated with real search volume, a rough anchor text preference in mind, and any competitor context worth sharing. Having these ready in advance turns what could be a multi-day back-and-forth into a same-day start on your actual order.

Why We Ask for Competitor URLs Specifically

Knowing your direct competitors lets us do two things more effectively: identify sites they’ve already earned links from that might also be relevant placements for you, and understand the actual competitive bar your content and links need to clear. Without this context, we’re building a campaign in a vacuum, targeting keywords and sites based on general industry assumptions rather than the specific businesses you’re actually trying to outrank in real search results. Even two or three competitor URLs meaningfully sharpen the strategy compared to none at all.

What Happens With Recurring Orders Once Details Are Established

For ongoing monthly services, details submitted on your first order generally carry forward to future orders automatically, so you’re not re-submitting the same information every single month. If your priorities shift, a new service launch, a new target city, a pivot toward a different keyword focus, just update us once through your dashboard messaging rather than waiting to mention it at the start of a new billing cycle, since we can usually adjust the current cycle’s work rather than waiting an extra month to reflect the change.

A Note on Sensitive or Confidential Information

Everything you submit through your order details stays private to your account and our team working on it. If a detail feels sensitive, an upcoming product launch not yet public, financial information relevant to pricing strategy, we still need enough context to do the work properly, but you can flag anything as confidential in the notes and we’ll handle it with the appropriate discretion, including not referencing it in any public-facing content we produce for you.

Questions Before You Submit an Order

If you’re not sure what details a specific order type requires, or want help thinking through your keywords and target pages before submitting, tell us what you’re trying to accomplish and we’ll help you prepare everything needed so your order starts moving the moment you place it, not days later.