SEO Audit Services

An audit is only useful if it changes what you do next. The 200-page automated PDF with every minor warning highlighted in red? That’s a sales prop, not an audit. Ours is shorter and sharper: here’s what’s costing you rankings, here’s the fix, here’s the order to do it in.

Three layers, one report

• Technical — crawling, indexing, speed, Core Web Vitals, mobile rendering, duplicate content, broken internal links. The plumbing.
• On-page — titles, heading structure, content depth versus what’s ranking, internal link flow, schema coverage.
• Backlinks — profile strength versus competitors, anchor text risks, and anything toxic worth cleaning up.

Ranked by impact, not alphabetized

Every finding gets a priority: fix this week, fix this quarter, ignore. A missing alt tag on your privacy policy is not the same as your money pages being uncrawlable — audits that treat them equally waste your time.

Free vs paid — the honest difference

The free audit is a human review of the big blockers — genuinely useful, and for many small sites it’s enough. The paid audit goes page by page with full crawl data, competitor benchmarking, and a written action plan your developer can execute line by line. If you order the paid version and we find your free-audit issues were the whole story, we’ll say that.

After the audit

Execute it yourself, hand it to your developer, or have us do it — the report prices the main fixes so you know what each would cost. No pressure either way; a good audit pays for itself in avoided mistakes.

Why most audit reports fail to actually help

The automated SEO audit tools most agencies run produce reports built to look comprehensive: hundreds of flagged items, every possible warning highlighted regardless of actual impact, because a longer report feels more thorough to a client who doesn’t know better. In practice, a report that treats a missing alt tag on your privacy policy page with the same visual weight as your homepage returning intermittent server errors doesn’t help you prioritize anything, it just hands you a wall of red without judgment. We start from the automated crawl data, then apply real judgment: what’s actually costing you rankings or traffic right now, versus what’s a minor, low-priority item that can wait or be ignored entirely.

What the technical layer actually checks

Crawlability and indexing status across your full site, not a sample. Site speed and Core Web Vitals scores with the specific resources causing slowdowns identified, not just a generic score. Mobile rendering compared against what a desktop visitor sees, since these sometimes diverge in ways that hurt mobile rankings specifically. Duplicate content and broken internal links, both of which quietly waste crawl budget and confuse search engines about which version of a page to actually rank.

What the on-page layer actually checks

Title tags and meta descriptions benchmarked against what’s currently winning in your search results, not a generic best-practices checklist from a few years ago. Heading structure and whether it actually answers the questions people are searching for. Content depth compared directly against the top-ranking pages for your target terms, identifying specific gaps rather than a vague “add more content” recommendation. Internal link flow and whether your important pages are actually receiving the authority they need from the rest of your site.

What the backlink layer actually checks

Your overall backlink profile strength compared against your real competitors, not an abstract benchmark. Anchor text distribution, checking for patterns that look manipulative or risky rather than natural. Any toxic or spammy links dragging down your profile that are worth addressing through toxic backlink cleanup.

What you’ll need to provide

Your site URL is enough to start. Search Console and Analytics access, if you have them connected, significantly deepens what we can diagnose, since real click, impression, and traffic data confirms or corrects assumptions a crawl alone can’t fully answer.

Common questions

What’s actually different between the free and paid audit?
The free audit is a genuine human review covering the major blockers, and for many small, straightforward sites, that’s honestly enough to act on. The paid audit adds full page-by-page crawl data, direct competitor benchmarking, and a detailed written action plan specific enough for a developer to execute without needing to interpret vague recommendations.

If the free audit already covers everything, will you tell me not to buy the paid one?
Yes. If we review your site and the free audit’s findings genuinely represent the whole picture, we’ll say so rather than upselling a paid audit that wouldn’t add meaningful new information.

Do I have to hire you to fix what the audit finds?
No, the report is yours to execute however you want, yourself, your own developer, or through us. We price the main recommended fixes in the report specifically so you can make that decision with real numbers, not guesswork.

How long does the paid audit take?
Most audits are delivered within about a week, depending on site size and how much historical Search Console data is available to cross-reference.

Start with the free SEO audit, or if you already know you need the full page-by-page breakdown, order the SEO Audit package directly.

Why prioritization matters more than completeness

A 15-item audit with the three highest-impact fixes clearly marked beats a 150-item audit with no prioritization at all, since the business owner reading it can actually act on the first one immediately, while the second just creates decision paralysis. We’d rather hand you a shorter list you’ll genuinely execute than an exhaustive one that overwhelms and gets shelved. This is also why every finding in our reports comes labeled with a specific priority, fix this week, fix this quarter, or safe to ignore, rather than a flat list presented without judgment.

A common mistake with audits

Ordering an audit and then letting the report sit unread is more common than it should be, the value only materializes once the prioritized fixes actually get implemented. We check in after delivery specifically to see which items have been tackled and which haven’t, since a client working through a report methodically gets meaningfully more value from the same audit than one who files it away.

A short follow-up conversation a few weeks after delivery, checking progress against the priority list, is included with every paid audit at no extra cost.