Local SEO Packages & Pricing

Local SEO pricing across the industry runs from a suspicious $99/month to an unjustifiable $3,000. The difference is rarely explained, so here’s ours: packages built from specific deliverables, priced by what your market actually requires to move.

One-time local packages

• GBP Optimization — the full Google Business Profile rebuild: categories, services, photos, posts, Q&A, review setup. The single highest-ROI local fix.
• Citation packages — building for new businesses, cleanup for established ones with messy histories.
• Local SEO audit — your Map Pack position explained: what’s holding you back versus the three businesses above you, with the fix list priced.
• Location pages — city pages built to rank, from single pages to programmatic sets of 25–500 for service-area businesses.

Monthly local campaigns

The compounding work — review velocity, local content, local links, GBP activity — that keeps you in the three-pack once you’re there. Single-location campaigns typically run $300–$700 monthly depending on market; multi-location scales per location with shared economies (see multi-location SEO). Exact scope and number in your custom plan, no contracts ever.

The emergency tier

Suspended profile? Sudden rankings collapse? Those are their own services with their own urgency: GBP suspension recovery and penalty recovery. Everything else starts calmer — with the free audit and an honest read on your market.

How to Actually Choose Between These

Start with the GBP Optimization ($120) if you’ve never had your Google Business Profile professionally set up. It’s the single highest-impact one-time fix because most local businesses are leaving obvious ranking signals on the table (missing categories, thin service descriptions, zero recent posts) that take a few hours to fix properly. A Local SEO Audit ($75) makes sense if you want to know exactly what’s holding your Map Pack position back before spending on fixes, rather than guessing.

The Local Citation Package ($65) matters most for businesses under two years old that haven’t built directory presence yet, or older businesses that have moved address and have inconsistent NAP (name, address, phone) data scattered across the web, which actively confuses local ranking algorithms.

What Monthly Campaigns Actually Include

Monthly Local SEO ($300) isn’t a vague retainer. It typically covers ongoing review response management, ongoing GBP posting activity, local content additions, and citation maintenance, the compounding work that keeps a business inside the three-pack once it’s earned a spot there. Ranking into the Map Pack and staying there are genuinely different problems: the first is often a fixable one-time gap, the second requires sustained activity because competitors are actively working to displace you.

A Realistic Timeline

One-time fixes like GBP Optimization show measurable profile completeness improvements within days, but ranking movement in the Map Pack itself typically takes 4-8 weeks to show up, because Google needs to recrawl and re-evaluate your listing against the local competition. Anyone promising Map Pack rankings within a week is either misunderstanding how local search works or overselling what a single fix can do.

Frequently Asked Questions

Do I need a physical office for local SEO to work?
For most local packages, yes, you need a real, verifiable business address for Google Business Profile purposes. We don’t build LocalBusiness schema or GBP listings for businesses without a genuine local presence.

What if my Google Business Profile got suspended?
That’s handled separately and urgently through GBP suspension recovery, since a suspended profile is invisible until it’s reinstated.

Can I order just the audit first before committing to fixes?
Yes. The Local SEO Audit is designed to stand alone, so you know exactly what needs fixing before paying for any of it. The free version covers the basics if you want a no-cost starting point.

How many locations can one campaign cover?
Single-location and multi-location businesses are scoped differently, since multi-location work needs separate GBP management per location. Exact structure gets defined in your custom plan.

Real Examples by Business Type

A single-location dentist competing for “dentist near me” in a mid-sized city typically needs GBP Optimization plus a Local Citation Package to start, then evaluates monthly work after seeing the initial movement. A multi-location HVAC company with five service areas needs individual GBP management per location plus location-specific content, which is scoped through the custom plan rather than a flat package, since five locations rarely need identical work.

A newer business (under a year old) usually benefits most from citations and GBP work first, building the foundational local signals search engines look for. An established business that’s ranked well before and recently dropped often needs the audit first, since something specific likely changed rather than local signals eroding gradually.

Why Reviews Matter More Than Most Businesses Realize

Review count and recency are genuine local ranking factors, not just a trust signal for potential customers. A business with three-year-old reviews and nothing recent sends a weaker signal than a competitor actively collecting new reviews monthly, even if the older business technically has more total reviews. This is part of why ongoing local campaigns include review-related activity rather than treating it as a one-time setup task.

Why Location Pages Matter More Than Most Businesses Realize

A service-area business that only has one generic “services” page competing for every city they serve is fighting an uphill battle against competitors with dedicated pages for each specific city. A single page trying to rank for “plumber Dallas,” “plumber Fort Worth,” and “plumber Arlington” simultaneously dilutes relevance for all three. Dedicated location pages, built correctly with genuinely different local content rather than the same template with the city name swapped, let each page compete specifically for its own market. This is exactly the kind of structural gap the local audit is built to catch.

What Makes a Citation “Consistent” and Why It’s Worth Fixing

NAP consistency means your business Name, Address, and Phone number appear identically across every directory and platform that lists you: Google, Yelp, Bing Places, industry-specific directories, everywhere. Inconsistencies (a suite number included in one listing and dropped in another, an old phone number still live on a directory you forgot existed) create confusion for the algorithms trying to verify your business is real and legitimate. Citation cleanup work specifically hunts down and corrects these inconsistencies across the directories that carry the most local ranking weight.

Frequently Asked Questions

How long do citations take to actually help rankings?
Citation-related signals tend to build gradually rather than triggering an immediate jump, generally showing measurable local ranking effects over 4-8 weeks as directories get crawled and re-indexed.

What if I don’t know how many directories I’m already listed on?
The Local SEO Audit includes a check of your existing citation footprint, so you’re starting from an accurate picture rather than guessing.

Is Google Business Profile the same thing as a citation?
GBP is the most important single local listing, but citations refer to the broader set of directories and platforms beyond just Google. Both matter, and they’re addressed as related but separate parts of local SEO.